Just Roots

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Team Members

Irene Blasco

Community Care Manager

Irene Blasco

Community Care Manager

Irene (she/her) was born and raised in Madrid, Spain. She studied Psychology, did her Masters in Educational Counseling, and then spent a couple of years working as a counselor in a bilingual k-12 school. During that period she had the opportunity to develop and implement educational programs based on the needs of the students, teachers, and families. After that, Irene went on a big trip for two years that took her to South America, South East Asia, and finally, France. She got involved in several farm-based community projects. She learned about permaculture, sustainability, food production, and natural building among other things. Since she moved to the Pioneer Valley, over five years ago, she has created a wood-fired pizza business with her partner. In the past year, she has been working with Families First, facilitating parenting and leadership programs for families across the state. She currently lives in Easthampton with her partner and their two-year-old daughter. She enjoys making things with clay, traveling, hiking and growing food and flowers in her backyard.
  • Email:irene@justroots.org

Brooke Bullock

Community Engagement Coordinator

Brooke Bullock

Community Engagement Coordinator

Brooke (she/her) is a farmer and community organizer who moved to Western Mass from New Orleans, LA to join the Just Root’s Food Access and Equity Team. Brooke was previously the Executive Director of a non-profit teaching farm, Sugar Roots, where she remains an active board member. Brooke is passionate about food justice, food education, and land stewardship. Brooke looks forward to using her background in ecology, culinary arts, and alternative education to develop inclusive workshops, events, and to generate strong community connections. In her spare time, Brooke enjoys hiking with her dog, playing guitar, and partner dancing.
  • Email:brooke@justroots.org

Emily Chiara

Program Manager

Emily Chiara

Program Manager

Emily (she/her) is an experienced community organizer and dedicated food justice and access advocate. She grew up in the Pioneer Valley where she developed a deep love for growing, cooking, and celebrating local foods. She is a firm believer in the power of food and farming to break barriers, build community, and create a more equitable world. She first interned with Just Roots in 2018 while completing a Masters in Sustainability Science from UMass Amherst. She is thrilled to be working with the Just Roots team again and building deeper connections with the Greenfield community and beyond. She previously worked as the Community Engagement Coordinator for the up-and-coming Common Share Food Co-op in Amherst and served as a board member. She also led outreach and communications for the Sustainable Agriculture Education Association and has supported food education and community health organizations in Arkansas, North Carolina, and Guatemala. She lives in Conway where you can often find her experimenting in the kitchen, knitting various projects, hiking and biking around the valley, or playing copious amounts of board games with her partner.
  • Email:emily@justroots.org

Alexis Diaz

Community Care Coordinator

Alexis Diaz

Community Care Coordinator

Alexis O. Diaz Dejesus is the Community Care Coordinator at Just Roots. With a background as the Farmers Market Manager for the Holyoke Farmers Market, Alexis is passionate about promoting food access and healthy living. Fluent in both English and Spanish, he works to bridge communities and ensure equitable access to fresh, locally sourced produce. Alexis is dedicated to supporting Just Roots’ mission of addressing food insecurity and building stronger, healthier communities.
  • Email:alexis@justroots.org

Joshua Faller

Co-Executive Director

Joshua Faller

Co-Executive Director

Joshua (he/him) grew up on a farm just over the Berkshires, where watching the decline of farmland and the local foodshed sparked a drive for strengthening food systems through resilience and mutual aid. He studied history and ecological horticulture in California while working as an outreach worker and harm reduction counselor, connecting with people and communities in need. Now settled in Easthampton with his wife Megan and their two young children, Joshua is eager to set down roots in the Connecticut River Valley. As Co-Executive Director of Just Roots, he’s excited to strengthen relationships, deepen community connections, and work toward a future where everyone has access to delicious, nourishing food.
  • Email:joshua@justroots.org

Fran Kleinsteiber

Farm Manager

Fran Kleinsteiber

Farm Manager

Fran (they/them) has been living and farming in Western Massachusetts since 2017. Fran’s love for plants and food began as a child in their hometown of Denver, Colorado, where they worked alongside their mom at her landscaping business and spent many years in the food service and restaurant industry. Fran’s experience and interests found a natural convergence in farming while studying at Hampshire College, with their studies in sustainable agriculture and food systems culminating in a thesis about local seed systems. Fran spent three years working for Riverland Farm as an assistant manager, and was managing the Hampshire College vegetable production program before coming to join the team at Just Roots. They are passionate about farm and community resilience, and are invested in contributing to a future of unconditional access to culturally significant and fresh, delicious food for all. Fran is honored to bring their experience in commercial agriculture and educational farming to the team at Just Roots, and is excited to continue to share the joy and fulfillment they find in farm work with their community. When not at the farm, Fran can be found walking in the woods with their hound dog Harold, relaxing at a quiet spot along the river, or tending to their personal seed-keeping project with dried beans.
  • Email:fran@justroots.org

Meryl LaTronica

Co-Executive Director

Meryl LaTronica

Co-Executive Director

Meryl (she/her) is a dedicated and experienced production farmer, farm-based educator, community organizer, mentor to new farmers and devoted member of the New England farm community. She has been farming for fifteen years in the Eastern Massachusetts farm community, focusing her work on balancing intensive organic vegetable production with a commitment to building strong communities around food and farms. In 2006, Meryl was given an opportunity to start a new farm project for the Trustees of Reservations, called Powisset Farm, which she managed for nine years. Powisset farm grew to include a large CSA, thriving on-site farmer’s market, educational workshops and a commercial kitchen operation for community programs. Collaboration of all kinds has guided and energized her farm work and she is particularly focused on top-quality, sustainable, vegetable production, community engagement, education and empowerment, and crew development. When she isn’t farming, you can find Meryl walking in the woods with her dog, banging on some drums, dancing or singing loudly, off key!
  • Email:meryl@justroots.org

Annie Levine

Head of Office Operations

Annie Levine

Head of Office Operations

Annie is excited to join the Just Roots crew as the new Head of Office Operations. Originally from the Boston area, Annie has lived in the valley for over a decade where she’s worked in local schools and honed her office management and bookkeeping skills at several small businesses and nonprofits. Annie brings her passion for increasing community resilience and food security to her job here at Just Roots. For the past seven years she has been working in her community through the Great Falls Apple Corps, a group she co-founded in 2017 that advocates for public edible landscaping, and is entering her fifth season running the Great Falls Farmers Market. Through her guidance, the market has become one of the only farmers markets in the country that is run by a municipality and funded entirely through a town budget. Annie is an elected Town Meeting Member for the town of Montague, and sits on both the Montague Tree Committee and the Montague Cemetery Commission. When not puttering around the garden or playing backgammon in the park, you can find Annie swimming laps at the Y, picking up a new fiber art skill, or cuddling at home with her husband Jeff and their two cats.
  • Email:annie@justroots.org

Erin Moran

Delivery Driver

Erin Moran

Delivery Driver

Erin (She/herhers), an eastern Massachusetts transplant, moved to western Mass nearly a decade ago. Living with her dog and cat, she finds joy in flower gardening and hiking with her pup. Adventurous outings with her gal pals round out her love for the outdoors. Erin’s interests extend beyond recreation. She’s passionate about foraging, plant/food as medicine, and exploring end-of-life care and grief work. In the next chapter of her life, she aims to integrate these interests into meaningful contributions to her community. Her love language is sharing food with friends, a reflection of her commitment to fostering connections. Erin brings a grounded and empathetic approach to her work, embodying a spirit of generosity and community engagement.

Kyle Zegel

Community Support Coordinator

Kyle Zegel

Community Support Coordinator

Kyle (he/him) grew up in a suburb north of Boston before moving to western Massachusetts around 6 years ago to study Sustainable Food & Farming at UMass Amherst. Since then he has worked at livestock and vegetable production farms in the Pioneer Valley, including 3 years as Washroom Manager at Riverland Farm in Sunderland. He is a dedicated and passionate production farmer and a budding farm-based educator and community organizer. He also loves to cook, bake and ferment all sorts of delicious food that he is excited to share with community members! When he’s not at Just Roots he can be found playing guitar and drums, reading, hiking around New England, dancing like a maniac at concerts and raising small livestock wherever landowners will let him!
  • Email:kyle@justroots.org

Board of Directors

Our Board is growing and we are actively seeking new Board members! Help foster the growth of Just Roots by serving on our Board of Directors! Learn more by filling out a brief interest survey below.

Join our Board of Directors

Our Board of Directors

Donna Dusell

Donna Dusell

Presidant

Donna Dusell

Donna Dusell

Presidant

Donna was born in Greenfield and grew up in Montague. She attended Greenfield Community College, Vermont College, and Plymouth State University in NH. Her background includes years of customer service in the restaurant business, as well as experience as a small business owner, a legislative employee, teaching, technology, and workforce development. She is currently Business Manager for Montague WebWorks in Greenfield, where her job responsibilities include customer billing and receivables, relations, networking, and whatever else isn’t happening in a timely fashion. In addition to serving on the Just Roots board, she is chair of the Greenfield Recreation Commission, treasurer of the Friends of Greenfield Recreation, and a member of the Franklin Hampshire Youth Career Connections Council. (Board member since 2019)
Bob Sunderland

Bob Sunderland

Treasurer

Bob Sunderland

Bob Sunderland

Treasurer

Bob Sunderland retired in June 2019 from the YMCA in Greenfield after completing 50 years of YMCA employment at three Ys: Grand Forks ND, Camarillo, CA, and Greenfield, MA. Bob was the Executive Director of the YMCA in Greenfield for 32 years. During those years four capital campaigns were conducted resulting in three building additions and over $1,000,000 in renovations. The Y was debt free when Bob retired after 31 fiscal years with a positive cash flow. Bob is now helping the United Way of Franklin County, and serves on the board of the Greenfield Business Association and Just Roots. Activities supporting “food as medicine” is important to Bob. He has three adult daughters and three grandchildren that he enjoys visiting with his partner Marsha. Bob likes exercising at the Y, doing home repairs, bike riding, and traveling. (Board member since 2020)
Kirsten Levitt

Kirsten Levitt

Kirsten Levitt

Kirsten Levitt

Kirsten has lived in the happy valley for over 20 years and is a retired reading specialist. She is a co-founder, the executive director, and chef of the Stone Soup Café. Kirsten’s passions are: community service, teaching, cooking, gardening, and singing. She has been an avid supporter of Just Roots since its inception. Kirsten was pleased as punch to be able to join the Just Roots board in May of 2019. She and the Café have benefited from the bounty the farm produces for 9 seasons and wants to give back to her community. Kirsten is looking forward to new adventures and growth as she transitions from full time teaching to full time leadership of the Stone Soup Cafe and service to our community. (Board member since 2019)

Patricia Crosby

Patricia Crosby

Patricia Crosby is the former Executive Director of the Mass Hire Franklin Hampshire Workforce Board, where she developed innovative and effective business and training partnerships in healthcare, manufacturing, green careers, youth services and other areas. Prior to that, she was Special Projects Director in Development at Springfield Technical Community College. She lives in Gill, where her family owns and operates Upinngil, a family farm with the mission to provide sustainably grown, wholesome food for the community, including raw milk and farmstead cheeses, whole grain flours and baked goods, and PYO berry crops.

Pete Westover

Pete Westover

Pete lives in Whately with his wife, Brenda, and is co-founder and managing partner of Conservation Works, LLC, a firm that works on land protection, farmland issues, wildlife restoration, trail planning & construction, open space planning, climate change plans, ecological studies, forestry work, work with Indigenous groups on land recovery, and related projects. He is a member and nominating committee chair of the Massachusetts Board of Conservation Law Foundation, a member of CLF’s DEI committee, a board member of Pine Mountain Settlement School (Harlan County, KY), and is involved with many conservation land trusts. He indulges in trail running, paddling, hiking, tennis, and getting out to the wide-open spaces of the western US whenever possible. He has four great kids, all good outdoors people.

Kyle Bostrom

Kyle Bostrom

Kyle has been a resident of Greenfield since 2002, founder and owner of Bostrom Farm with his wife Lisa in Greenfield. Kyle farms organic produce and livestock in the Meadows of Greenfield. In addition to farming he is a school teacher at Greenfield High School. Kyle has been on the board since 2023 and is active on the property and land use committee. He has a Bachelors in Ag. Economics from Virginia Tech, an MBA from Bay Path University and a Masters in Vocational Education from Westfield State. Kyle loves good food, soil and laughter.

Nicki Robb

Nicki Robb

Nicki Robb is currently the Director of The Land Stewardship Program at The Hartsbrook School, Hadley, Mass, developing and administering curriculum and programming that connects K-12 students with work and learning in both agricultural and wild landscapes. A co-founder of Brookfield Community Farm, Nicki has been involved in regenerative agriculture and place-based education developing curriculum for students through all grades and abilities since 1981. She developed and administered the School-To-Farm Program at Hampshire College for 15 years prior to launching the Land Stewardship Program at The Hartsbrook School in 2009.

Jillian Morgan

Jillian Morgan

Jillian Morgan has lived in Western Massachusetts for over 15 years and is the Director of Development at the Food Bank of Western Massachusetts. She enjoys connecting donors and supporters to meaningful opportunities that strengthen the community. Passionate about increasing food security, she enjoys building strong partnerships to expand resources for local organizations. Jillian earned a theater degree from Greenfield Community College before completing a bachelor's degree in communications at the University of Massachusetts Amherst and a Master of Business Administration from Bay Path University. Outside of work, she loves taking in nature, hiking with her dogs, and embracing the challenge of cooking everything in her farm share.

Leah Doolittle

Leah Doolittle

Leah is a mental health counselor at Baystate Franklin Medical Center and an EMT throughout Franklin county. Leah grew up in eastern Massachusetts and was enthralled by the incredible selection of local farms when she moved out to western Mass in 2015, and made it a personal mission to buy locally whenever possible. She believes in access to fresh and local vegetables as well as meeting people where they're at, and is excited to be supporting the Just Roots mission. She lives in Greenfield and enjoys pickling, fermentation, and figuring out ways to use every single scrap.

Alden Booth

Property Committee

Alden Booth

Property Committee

Alden is owner and founder of The People’s Pint in Greenfield. He lives in Gill with his wife and co-owner, Lissa Greenough and has 3 daughters. Growing their own food (and some for the Pint), keeping bees, raising chickens for meat and eggs, riding everywhere on bicycles, playing tennis, and dabbling in singing and recorder playing occupies much of his and Lissa’s time (and energy!) Alden serves on the Board for MassBike/Pioneer Valley and on the Advisory Board of Real Pickles and is very excited to be involved with Just Roots as well. (Board member since 2018; Finance Committee member)

The Just Roots family!

Just Roots exists because so many people have dedicated HUNDREDS/THOUSANDS of hours to bringing its mission to life! Thank you to all of our former team and board members who we proudly call members of our farm-ily!

Jay Lord

Founder

Jay Lord

Founder

We wish to honor Jay in perpetuity. Our ground truth is that if it were not for his incredible vision and leadership Just Roots would not be what it is today! We love the story of Jay’s involvement which began with him looking for town land upon which to farm. He approached Mayor Bill Martin who suggested that Jay talk to a community group that had formed called Just Roots. Jay attended a meeting and saw a need he could fill: leadership to help Shepard the grand vision of this group of citizens which was to find space for people in our community to grow their own food and to make more locally grown food available for all people. Jay offered to volunteer his time and extensive experience for six months. Ten years later he officially retired. In those ten years, Jay helped to build the foundation for impact. Through his leadership Just Roots became a legal not-for-profit organization, gained a long term lease on town owned land, invested in infrastructure to create a community farm on that land, built capacity for staff and volunteers, grew a network of support and resulted in a food access organization that is now recognized as a leader in food access in Massachusetts. Just Roots is eternally grateful to Jay for his vision, leadership and good humor over the years. We look forward to seeing him often with his orange hat and his bright smile on the farm. Thank you Jay!

Jessica O’Neill

Former Executive Director (2016-2022)

Jessica O’Neill

Former Executive Director (2016-2022)

Jessica (she/her) joined Just Roots in 2010, serving first on the Board of Directors and then in her role on Staff. Jessica, took the reins as Executive Director in 2016, following a two-year co-directorship with Jay Lord, the Founding Director. She has a background in nonprofit management including more than half a decade at the Northeast Sustainable Energy Association (NESEA). Jessica chairs the Franklin County Food Council and is our resident expert in farm animal nutrition with extensive experience in equine management, including working draft breeds. She serves as President of the Heath Agricultural Society and as a member of the Heath Agricultural Commission and on the board of Friends of HAY. A native of New Hampshire, Jessica came to the Pioneer Valley in 2004. She lost her dear life-partner Jeff in 2015 to a tragic car accident, and now lives with her husband Sean in Charlemont along with a gnarly old apple orchard, a much loved garden, a bubbling brook, two adorable dogs (Darwin Scott and Joey), one sly cat (Yerba), two horses (Dickens and Quincy) and a heap of free-range, earth-loving chickens.

Laura Fisher

Former Executive Director (2022-2024)

Laura Fisher

Former Executive Director (2022-2024)

Laura A. Fisher (she/her) was born and raised in Western Massachusetts and spent her childhood on her family’s farm in Easthampton where she formed early memories of harvesting fresh asparagus spears from rich Connecticut River Valley loam each spring. Laura brings with her over seven years of combined experience as a practicing attorney and higher education administrator as well as years of dedication to the advancement of robust, resilient, and equitable farming and food systems in Western Massachusetts. Previously, she founded the Easthampton Community Garden and coordinated its operations for a decade, and was a member of the Board of Directors for Grow Food Northampton. Laura currently serves on the Massachusetts Advisory Board for Conservation Law Foundation and as a mayoral appointee to Easthampton’s Agricultural Commission. Laura is a graduate of Smith College and received her Juris Doctor summa cum laude from Western New England University School of Law. She loves gardening, homemade Polish food, and travel (especially when it involves exploring new places on horseback and/or practicing her Spanish). She and her partner live on an historic small farm in Easthampton with two cats, a two hundred year old catalpa tree, and thousands of honeybees.
Rochelle Bellin
Annie Burdett
Alex Connors
Cameron Cox
Chloe Doyle
Aaron Dresdale
Artemis Duffy
Jey Ehrenhalt
Elodie Eid
Julie Erickson
Kyana Ferro
Avi Flynn
Michelle Geoffroy
Tony Geryk
Julie Gillette
Jane Goodale
Andrew Grant
Marion Griswold
Alex Gross

Lucyanna Gross
Sarah Hastings
Mary Hatch
Moss Harris
Alden Hollow
Jess Howard
Fox Innis
Jabari S. Jones
David Kincaid
Miriam Kudler-Flam
Corey Laitman
Jay Lord
Trouble Mandeson
Anna Marchefka
Kristina Markey
Logan McFadden
Bill McKerchie
Jax Padilla de la Rosa
David Paysnick

Jamie Pottern
Shel Reinertson
Wisty Rorabacher
Megan Saraceno
Lee Scheffey
Ky Schevers
Sophie Schouboe
Andy Schindler
Gary Seldon
Elyssa Marie Serrilli
Linet Silverio de Jesus
Anthony Soliz
Rick Stone
Jansyn Thaw
Nate Weinberg
Eva Westheimer
Johanna Walter

Contact

34 Glenbrook Dr, Apt. 1B
Greenfield, MA 01301
413-325-8969
info@justroots.org

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