Just Roots is a non-profit organization focused on food access. Our mission: Increasing access to healthy, local food by connecting people, land, resources and know-how. We are a social enterprise that pays close attention to food, education and community as the building blocks of whole health. We strive to promote cross-disciplinary and mutually beneficial partnerships with area organizations and agencies that collaborate to benefit our community in an inclusive way.
What sets one organization apart from another beyond the obvious things such as industry, size, target market, etc? We think the answer is culture. Naturally, the culture of Just Roots plays an integral role in our ability to attract engagement, empower change, motivate community members and inspire great work. How does Just Roots define its culture? Our staff conducted a wild brainstorming session where we created a list of the words that describe us. Culture can change, shift and evolve over time. Here is the result of our brainstorm, a representation of where we are today:
Our mission is simple, yet the implications are profound:
Increasing access to healthy, local food by connecting people, land, resources and know-how.
Ends Policies – Because Just Roots Exists:
|Local people want and can get healthy local food
The food and farming community in Franklin County is vibrant and increasingly inclusive
Local children and their families value local, ethically produced food
The land at the Greenfield Community Farm is healthy and cared for by many hands
“Local” refers roughly to Franklin County, which is the primary area Just Roots serves
To be accessible to all residents within the community, understanding that all must be well served for any to prosper.
To leave the land richer and more productive than the year before.
To produce food, products and services that are healthy both for people and land.
To enrich and sustain the native health and biodiversity of the Greenfield Community Farm.
To foster collaborative education that is local and hands-on.
To look for local solutions to local problems.
To promote and practice sustainability at all levels.
To build a diverse and inclusive community.
To improve food security and resiliency of local food systems.